Climb Every Mountain
It's not just a strategy. It's personal.
The financial landscape is vast and ever growing. With hundreds of companies and available products designed to help millions of people, status quo is no longer sufficient. No two clients have the same concerns, and no two clients should have the same, cookie-cutter financial strategy.
Our Services
We are Planning Concepts, Inc., an independent financial firm in Appleton, WI. We have more than 100 years of combined experience creating personalized retirement strategies for individuals, families, and professionals. As an independent firm, we are not tied to proprietary products, nor are we limited in the services we offer. Instead, we offer you the highest quality education on the choices available to you. We focus on building you the right strategy, meeting your risk tolerance and time horizon.
We're Here For You!
Over the past several decades, we have helped our clients achieve their goals.
Helpful Content
Curated articles, videos, and more for a financially savvier you.

Roth 401(k) vs. Traditional 401(k)

What Can You Buy With 529 Distributions?
8 Timeless Principles of Investing
Financial planning doesn't have to be overwhelming. Download this guide to get some bite-sized pieces of timeless financial advice.